I got your attention, didn’t I?
In term of Fast Food Chain Restaurant in Jakarta (everybody knows I’m against junk food, but once in a while I eat it just to make me feel guilty), Wendy’s is slightly more Expensive than KFC. Now Wendy’s has better healthy-food-promotion menu.
See below :
Wendy’s Garden Salad IDR 13K
Fresh Baked Potato Cheese and Brocolli IDR 21K
Only two pictures, but Wendy’s signature dish : Fresh Baked Potato is not present in any other competitor’s store.
they used to value cheaper (I forgot but still in 15K range) now it’s 21K with better promotion.