I love Kraft Cheese, but I don’t like its KejuCake …. (Translated into Cheese Cake, although not very cheesy).
# Price Review
around IDR 2100, which is Cheap. Therefore Acceptable
# Texture Review
Should’ve been like sponge-cake, but it isn’t soft enough to be a softcake.
# Taste Review
No Comment that leads to delicious. Really sorry to say about this, but
this doesn’t represent taste of Kraft cheese. If you ever eaten other cheesy sponge-cake product,
you will find similar taste. While Kraft been a leader in Domestic Cheese Product, this one is not very Kraftilicious.
# Promotion Review
Is this supposed to be segmented? This looks like product for Kids, but it isn’t.
What I’m concerned is : it targets all-age consumers, but it does less promotion to all age.
Parents will definitely buy for their kids because the animated-cow look so cute, but Kids probably don’t eat it as much
cause the taste is half-heartedly created. But Older people usually don’t buy snack that don’t fill their stomach.
Otherwise, Please re-create better taste..